The most important factors in establishing a company or business is the logo that defines it, but as a graphic designer will tell you, creating a logo that is unique and functional is not as easy as many would have you think. These are the most common mistakes web designers make when creating logos:
Typography
As anyone in the graphic design industry will tell you, typography can really make or break a logo. It should be kept simple without compromising the desired message: don’t use too many fonts or weights; do not use strange or ultra-thin fonts; do not space the letters too far apart or too close together.
Poor font
For many graphic designers, choosing a font for a logo can take as much time as creating the logo itself; As mentioned above, you can make or break your layout. Each font has its own ‘personality,’ so make sure you choose one that suits your desired business message. Choose a font that is simple and clear.
Too complex or too abstract
It has long been known in the graphic design industry that simple is always more memorable (as people can more easily recognize it). The best way to make sure your logo is not too complex or abstract is to check if it works on a postage stamp and on a billboard.
Monogram
Many graphic designers think that by creating a monogram with the initials of the companies (for example, Jenny’s Flowers would be J & F), they will create a better logo. This is false as it is actually much more difficult to make your business credible or convey a particular message with just a few letters. A monogram is something that happens much later after a company is known. You can create an image as a logo that defines your business.
Visual cliches
When a graphic designer uses light bulbs to represent ‘ideas,’ speech bubbles to simulate ‘discussion,’ and blooms to represent ‘creativity’ or ‘dynamism,’ you are really not being unique. Everyone uses these symbols and images, so try to think outside the box.
Of course, there are many other mistakes made by graphic designers when it comes to creating a logo, but these are by far the most common. Having a logo that is unique and memorable is of utmost importance to many companies and businesses, which is why a website designer must take all appropriate measures to avoid mistakes that could compromise this.
While you might have one of the absolute best commercial offers now available on the web, that definitely doesn’t necessarily mean that people will automatically opt for your commercial offer and automatically buy from you, so there are a few different things you’ll need to do to ensure that you convert more leads to loyal, lifetime customers. This definitely includes paying close attention to the types of graphics and images you need to include in your project in order to sell more services and products to a much higher degree of frequency. Here are some quick tips on the graphics and images that sell the most products and services.
The most effective ways to take advantage of the graphics and images being sold is to successfully leave a prospective buyer in doubt. Too many companies fail to hold a prospective buyer’s interest because they reveal the big picture with the first image they provide with their ad or marketing piece. You’ll have a much better chance of including two-part images that grab readers’ attention with the first image and then only reveal the second part of the image or scene in the second half of your marketing piece. The trick is to use your images and graphics like breadcrumbs, which attracts your potential customers to take another step towards selling.
It’s certainly not difficult to become a graphic designer in this age of digital desktop publishing. In the old days, becoming a designer required a lot of technical training in analog printing techniques, detailed knowledge of screen printing, vast knowledge of pigments and their reactions with different materials, and one almost had to become an apprentice to a ‘sensei.’ to get a good, solid job. Graphic design has undergone a complete revolution since then, of course, and designers can skip most of the gibberish of technical press knowledge and focus solely on knowledge of digital and digital production. Even better, in theory, they can screw up anything they want and fix it.
However, having a great graphics design suite will do nothing to make you a good designer, but anyone can have a lot of fun placing colors or images and applying special effects. The truth is that if you cannot work well with a traditional medium (paper, pen, pencil, and canvas), it is highly unlikely that you will be able to become a graphic designer. With that being said, any couch potato or small business owner can still use these programs to their advantage. I am living proof of that. Freehand, I am a terrible artist with a little artistic sense. Despite that, I successfully designed all the advertisements, logos, and posters for my small business for over ten years. It was not that difficult.
Still, when it comes to hiring graphic designers, I doubt that much has changed since the digital revolution. Computers have sped up production and made things a lot less expensive and easier, but all the old principles of art remain the same and always will be. So being a good graphic artist starts with being a good artist, period. If you can’t get out of a paper bag, it’s unlikely you’ll be able to drag and click your way out of one.
